Steve Jobs Introduces The iPod

"A lot of times, people don't know what they want until you show it to them."
- Steve Jobs, 1998

When it comes to marketing, you'd be hard pressed to find anybody that's better at it on a macro level than Steve Jobs. Over the course of the past few decades, Jobs has consistently come up with products that have pushed the envelope and literally changed history in the tech world, but you could argue that his greatest accomplishments are as a marketer because without his ability to sell these products to the public, they never would have caught on.

With that in mind, I thought it would be interesting to share this video I came across of Jobs when he introduced the first iPod to the public in 2001. It's interesting to see how Jobs boils down a new product and new technology into the simplest of terms and how he shows not only what the product is, but why people are going to need it.

I've always believed that the best marketing messages are the simplest ones, and this presentation is a great example of that theory. What's an iPod? It's a thousand songs in your pocket. It's just that simple.