The Secret Behind The Success Of "Stuff White People Like"

It may already seem like old news, but it was less than a year ago that the blog Stuff White People Like magically appeared on the Internet and became a huge web sensation. The site, which launched in February and landed its author Christian Lander a book deal a couple months later, was a true viral web phenomenon...but how did that actually happen?

This video clip features Lander at an appearance he made at Google to discuss the origin of his site, how it found such a huge audience ("it was completely word of mouth"), and what happened after he got his book deal ("Suddenly, a legion of people hated me").

NOTE: The video is 48 minutes long, but Lander's speech really only lasts about 20 minutes - the rest is a reading from his book and Q&A with the Googlers in attendance.