"It's Not Digital, It Just Is"

Even though a lot of the videos that I post here are long, they don't have to be in order to give you some good things to think about. For example, this three minute video features a compilation of marketing experts from the recent Association of Online Publishers Summit in London who weigh in on what they believe to be the key shifts and trends in the marketing world. It's an interesting overview of opinions, with a couple that really jumped out at me.

Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations, points out that "Trying small things at a large scale works much better than trying large things at a small scale," while Procter & Gamble's Head of Interactive Marketing Emma Jenkins adds, "We're talking a lot about digital, but there are generations out there where, it's not digital, it just is."

Well said.