How To Make Your Ideas Stick

Do you ever wonder what makes some ideas "stick" better than others? If so, then you should definitely check out this video featuring author Chip Heath discussing his latest book, Made to Stick: Why Some Ideas Survive and Others Die. I've read Heath's book and it's a great breakdown of how to effectively communicate your ideas, particularly for marketers whose entire campaigns can hinge on their ability to express a basic core idea.

In his talk, Heath explains how the most effective ideas are simple, the importance of "finding the lead" for your idea, and how to truly make your ideas (whatever they may be) stick with your audience.