Bounce Rate: The Most Important Metric On Your Site

In case you've never heard of him, Avinash Kaushik is basically the king of web analytics. As Google's official Analytics Evangelist, it's safe to say that there's probably nobody out there that knows more about how to analyze data on your website than Avinash.

Luckily for the rest of us, Avinash and Google have been kind enough to release a bunch of videos of him speaking about all kinds of different web analytics tips and strategies. I'll be posting several of them on this site eventually, but I figured a great starting point would be this video in which Avinash explains why your site's bounce rate is the most important metric you can consider when evaluating what's working and what's not on your site.